Residential Marketing Thoughts

the Randy Erwin TEAM  Harding Real Estate 1710 South Eastwood Dr. Woodstock, IL 60098  Office: Fax: Toll Free : 815-334-2623 815-271-7327 877-338-3850 E-mail:randy@randyerwin.com

While we will expose your home in every way practicably possible, we want you to realize it is ultimately the job done on a one to one basis with the potential customer which will affect your sale.

• When it comes to residential property, the Randy Erwin Team specializes in finer executive, estate and rural residential homes.
• "Cookie cutter" marketing approaches used by many so called high volume Realtors usually fall short with the experienced higher-end residential seller.
• We use different types of marketing strategies for different types of properties.
• While price is important, it is often not the most critical issue when beginning our marketing effort. Other factors such as location, property size, convenience of entertaining, and unique features such as horse facilities also play an important role.

REAL ESTATE VOLUME

It pays to list your property with a company and agent handling a lot of real estate similar to yours. Our large number of estate and finer home listings and sales generates calls - many of which may be prospects for your property. There is no magic to effective real estate marketing. It requires the Seller and the Realtor working closely together until the job is done.

Why not contact us now to have a discussion about your property?

Some of the many things we do are...

SIGNS

Exposure to the market place is the key to selling any property. This provides exposure and indicates in a professional way that you are a serious seller.

PRINT ADVERTISING

Your property will be advertised in a number of the following publications:

You will be in many of these publications at some point. Our volume of finer and unique homes means synergism for our clients. Many times a potential buyer may not be calling on a specific ad, but rather with the awareness created by our repeated advertising which causes them to know Harding Real Estate and the Randy Erwin Team are involved in the finer residential market in this area.

MULTIPLE LISTING SERVICE

Harding Real Estate is part of the Multiple Listing Service of Northern Illinois, Inc. This is the largest single source of real estate listings in the Chicago land area and is also one of the very largest MLS systems in the world. All of our residential listings reach the 275,000+ Realtors in Cook county, Illinois as well as well as all of the collar counties. In addition they reach Wisconsin Brokers via the Lakes Region MLS serving the southeastern portion of Wisconsin.

THE INTERNET

We could spend much time discussing this marketing alternative. Suffice to say the internet is the single largest source of real estate information in the world. Information on your property will be found online on a number of Web Sites including:

• RandyErwin.com
• HardingRealEstate.com
• Realtor.com
• NWHerald.com
• ChicagoTribune.com
• Yahoo.com 
• RealEstate.com 
• Homes.com 
• HomeSeekers.com
• HomesAndLand.com

Realtor.com is the official web site of the National Association of Realtors with more than 1.3 million listings. Realtor.com averages over 180 views per property per month. It has exclusive agreements with USA Today, NBC and AOL Digital.

We also are heavily involved with additional marketing programs on the internet as a way of providing additional exposure for our many residential clients. several of those programs are as follows:

• A. Realtor.com Platinum Package - We subscribe to a premium package on Realtor.com which shows your home as a featured listing. The designation allows six pictures to be included in your internet display as well as a link to my home page for additional information. Our web page also contains hundreds of links to web sites containing information useful to buyers. We are also constantly adding and changing our internet links to provide even more reasons for a buyer to visit our web page and view your listing.
• Virtual Tour - We will be doing a virtual tour of your home for internet purposes. This is the 360 degree video of home interiors you are seeing on the internet. This also provides e-mail capability as well as priority exposure on Yahoo.com.

BROCHURES

We develop a detailed information package on your home and property which is useful to buyers as well as their agents. The package will contain many more details about your home than a simple MLS sheet provides. Our brochure can also help a buyer remember your home after a showing and keep your listing at the top of the pile when it is mailed or e-mailed to a potential buyer.

THE INTERNATIONAL RELOCATION NETWORK.

Started over 30 years ago, RELO is the oldest and largest broker-owned referral network in the nation. RELO has over 800 independent real estate brokers involving over 40,000 real estate agents. Each office is selected for their expertise in their market area. We not only can sell your home, but we can put you in contact with a top agent in your destination city to be sure your move is as easy as possible.

NEGOTIATING YOUR SALE.

Randy Erwin as well as his Assistant, Natalie, are licensed in both Illinois and Wisconsin. Involved in the real estate business since 1986, they have successfully negotiated many sales. While we could discuss sales volume as a way of measuring success, we prefer to think of our clients as individuals. We do have a list of all our residential sales since 1/1/2000 on this web site. Simply click on the “Solds” button and go to residential.

FULL TIME ASSISTANT

Staying on top of advertising schedules, handling direct mailings, maintaining and monitoring our web page and providing feedback on showings to you on a timely basis is handled by Randy's Assistant, Natalie Kruse. You should feel comfortable knowing that your property is being handled properly and professionally if Randy or a member of the team is out of the office.

FULL TIME CLOSING OFFICER

Once the sales contract is signed we coordinate with your attorney to be sure that the title policy, well and septic report, survey, mortgage, property inspection, environmental report and other items required for a closing are not over looked. Our full time closing officer, Jennifer Kunke, helps us all stay on top of the details so your closing happens when it is scheduled.

Call us or e-mail us.
We have much more to share with you!